New patient referrals to our clients: 781,392 Referrals as of 10/15/2018

Academy of Chiropractic’s

MD Relationship Program

Marketing, Branding and Entrepreneurship

Marketing Consultation 

From:  William J Owens Jr DC DAAMLP

Noninvasive Treatments for Acute, Subacute, and Chronic Low Back Pain: A Clinical Practice Guideline From the American College of Physicians

There are two ways to use this article to promote your practice. The first way is when the MD has heard of or read these guidelines. The second is when the MD doesn’t even know that this publication exists. Let’s look at each one briefly.The FIRST THING however is to go to the website using the link above, if you register the PDF version of the paper is FREE. Download that, print it and with you CV visit the PCP offices in your area. If you have patient notes to also hand delivered EVEN BETTER, this is about educating the MD, showing you are up to date and that you are part of a team.

So, back to the ways to use the article. You won’t know until you TALK to the people in the practice. When the MD has heard of these guidelines your approach is simple and it is based on showing that YOU understand them and that is the way that you are practicing. You are looking to build relationships in the medical community based upon this publication. It makes sense to communicate with others that understand the need for non-narcotic interventions. The MD in this case will understand that and will choose to work with you based on your CV and credentials. BE THE BEST OF THE BEST. This is the easiest to do.

In the second scenario, the MD will be clueless and that is where you start. I would make sure that they have a copy of this paper and I would HIGHLIGHT it so they can focus on the important aspects of the article. You have to educate them on the “process” of referral and how you can work together. They will have, as maybe the first scenario as well, understanding how to select patients and how to refer. This is a bit more work but be patient and educate. I would say this will take 3-4 more visits to the office as compared to scenario 1. Teach in sound bites and keep your expectations within reason. In this scenario time is your best friend, so reach out to as many offices as you can.

In the end, always remember that these guidelines are about treatment and that is where it can get confusing for the MD. What I mean by that is they are thinking who should they use…DO, PT, DC? NEVER EVER, EVER, EVER get into a discussion on treatment unless the MD asks. That seems counterintuitive based on the information in the article, however I would stick with how we DIAGNOSE the mechanical/chronic pain diagnosis in the first place. Get out there and make friends.

PLEASE TAKE NOTICE: © Copyright CMCS Management, Inc - Dr. Mark Studin 2015 - This information is intended for educational purposes only. Any review, retransmission, dissemination or other use of, or taking of any action in reliance upon is prohibited.