New patient referrals to our clients: 718,647 Referrals as of 02/22/2018

Stop Thinking Like a Tech

#1 Program and Office Infrastructure 

#10 Stop Thinking Like a Technician!


On a daily basis, I am speaking with chiropractors all over the nation looking to build relationships with medical professionals in their communities.  There is one common question that has come from all areas of the country.  That is, “What does it take to get referrals from the medical community?”  The answer is, “Start thinking like a doctor, NOT a technician!”  Think about that for a while…What is the difference between the two thought processes?  A technician is someone who is proficient in a specific technology or who operates in a specific technique.  Essentially, he/she is trained in one thing, but operates that one thing as an expert.  Take an ultrasound technician or an MRI tech.  He/she is trained in a specific duty and operates at a highly proficient level within a unique environment.  Now let’s look at a doctor. 

 

Which one is a linear thinker? Which one has to take everything into consideration?  Who controls the tech? Which one, the tech or the doctor, has a better grasp on the big picture?  Which one has the ability to understand all the processes in the human body?  Which one directs care? 


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